Wilderness Wear

Wilderness Wear is an Australian-made outdoor clothing brand. The company is based in Preston, Victoria, Australia, and has been producing technical outdoor clothing since 1989. Wilderness Wear is committed to creating high-quality, locally manufactured products for outdoor enthusiasts. Their emphasis on Australian-made clothing reflects a dedication to supporting local industries and ensuring the quality of their products through careful craftsmanship and attention to detail.

What does Wilderness Wear specialise in?

Proudly manufacturing merino wool socks, base layers & activewear since 1989. Firstly, in Tasmania, now in Melbourne, distributing internationally.

Does Wilderness Wear source quality materials?

Wilderness Wear is known for sourcing high-quality materials for their outdoor clothing. The company places a strong emphasis on delivering technical wear that meets rigorous standards of durability, comfort, and performance. Wilderness Wear often utilises premium materials, and they are particularly recognized for their use of merino wool.

Why is merino wool so good for all seasons?

Merino wool is renowned for its versatility, making it suitable for both summer and winter wear. Here's why it's considered perfect for various seasons:

1. Temperature Regulation: Merino wool has natural thermoregulatory properties. In summer, it wicks moisture away from the body, promoting evaporation and keeping you cool. In winter, it retains heat by trapping air within its fibers, providing insulation and warmth.
2. Breathability: The fine fibers of merino wool allow for excellent breathability. This ensures comfort in warmer temperatures by allowing air circulation and preventing overheating. In colder weather, it traps and retains warm air close to the body.
3. Moisture Wicking: Merino wool has inherent moisture-wicking capabilities. It can absorb and release moisture, keeping you dry in sweaty conditions during summer and preventing the discomfort of dampness in winter.
4. Odor Resistance: The natural antimicrobial properties of merino wool resist the growth of odor-causing bacteria. This is beneficial in both seasons, ensuring freshness during hot summer days and reducing the need for frequent washing in winter.
5. UV Protection: Merino wool provides a degree of UV protection, making it suitable for summer wear. It helps shield the skin from harmful sun rays, reducing the risk of sunburn.
6. Lightweight and Soft: Merino wool is exceptionally soft and lightweight. This makes it comfortable to wear in summer without irritating, and in winter, it provides warmth without the bulk associated with some other materials.
7. All-Season Performance: Merino wool's adaptability allows it to perform well across a broad range of temperatures. Whether it's a hot summer day or a chilly winter evening, clothing made from merino wool can offer comfort and performance.
8. Natural and Sustainable: Merino wool is a natural and renewable fiber sourced from Merino sheep. Its sustainable production makes it an environmentally friendly choice for all seasons.
9. Quick Drying: Merino wool dries quickly, which is advantageous in both summer and winter. In warm weather, it helps manage sweat, and in cold weather, it minimises the risk of prolonged dampness.
10. Durable and Long-Lasting: Merino wool is known for its durability. This ensures that clothing made from merino wool can withstand the demands of both summer and winter activities.
Overall, merino wool's unique combination of natural properties makes it an ideal choice for a wide range of temperatures and weather conditions, making it perfect for both summer and winter wear.